Founder/Festival Director
Jitin Hingorani

Arts and entertainment reporter, Communications Director, Director of Development and Marketing, Senior Publicist, Event Manager, Festival Director are all titles Jitin Hingorani has successfully held in his career in journalism, non-profit management, and public relations. His first job was working in broadcast news at CNN’s sister station in Texas, News 8 Austin, a Time-Warner-owned, 24-hour news channel, where he covered arts, religion, and general assignment news and anchored the weekend newscasts.

When he moved to New York, Jitin served as the Senior Publicist for Great Performances and SundayArts at WNET/Thirteen, New York’s PBS affiliate. He has also been freelancing as the Manhattan arts and entertainment reporter for Asian Variety Show (AVS), a South Asian Bollywood cable program. As a television personality, Jitin has emceed the TimesofMoney Group’s “Light of India Awards,” which was broadcast on Sony Television in 150 countries around the world, as well as several fashion shows, film festivals, and dance events in New York City.

Jitin started Jingo Media in June 2010, and since then, his boutique PR and events management firm has retained several South Asian and mainstream clients, including Wells Fargo Bank, The Times of Money Group, The UB Group, Pratham, the Lodha Group, Friends of Hermione-Lafayette in America, American Foreign Policy Council, Mahindra Indo-American Arts Council Film Festival, the Erasing Borders Dance Festival, the I-View Film Festival, Exclusively.IN, Vikas Khanna’s “Holy Kitchens” series, The American University of Antigua, Kornhaber Brown, Amrita Singh Jewelry, and several others.

While handling the PR for the New York Indian Film Festival (NYIFF) in New York, Jitin was inspired to create his own film festival, the Dallas/Fort Worth South Asian Film Festival (DFW SAFF). Now onto his next big adventure, founding the New York City South Asian Film Festival (NYC SAFF).


Artistic Director
Ambica Dev

Ambica Dev is the Artistic Director for the DFW South Asian Film Festival (DFW SAFF) and NYC South Asian Film Festival (NYC SAFF). Hailing from the Midwest, she is a proud Boilermaker with extensive experience in coordinating events. She also travels to different film festivals worldwide with Festival Director, Jitin Hingorani, to curate films especially for DFW SAFF and NYC SAFF.

As a young child, Ambica was exposed to many genres of film by her parents including many Independent Films from all over the world. Taking her knowledge from what she has learned over the years, she has been able to curate for the DFW South Asian Film Festival, and now the New York City South Asian Film Festival, by finding films that will engage and inspire movie lovers who attend the festival.


NYC South Asian Film Festival Brand Ambassadors